Be the answer when buyers search or ask AI.
Buyers now ask AI assistants before they open a website. I rebuild your content for SEO, GEO and AEO, so Google ranks you and AI quotes you.
AI-native marketing systems for growing B2B companies.
Content, SEO/GEO, CRM and automation, built to run on AI and measured in pipeline. 8+ years in SaaS, tech and cybersecurity.
8+years in SaaS and B2B tech marketing
12services, from one-off audits to monthly support
5stages, from the first audit to monthly reporting
Where I help
Four problems I solve for B2B teams.
Turn email and site visits into demos.
Visitors leave when they don't get what you do. I rewrite your emails and rework your site's flow around one customer, so more of them book a call.
A site visitors understand in seconds.
If people can't tell what you sell, they leave. I design the structure, UX and UI so they get it fast and know the next step.
More output without more hires.
I find the marketing work AI can take over and build the workflows. A person checks every result. You get more done, at lower cost.
Not sure which one fits? Get in touch and I'll tell you.
Services
Build the plan you need.
Twelve services in five stages. Take one, or put a plan together. Pick one-off work or monthly support.
- Pick a service and see what it builds on.
- Choose one-off projects or monthly support.
0 selectedPick a service
SelectedBuilds onPairs well
Traditional B2B marketing vs a system built on AI.
Traditional Marketing
AI-Native Marketing
Content written one post at a timeA content system: AI drafts, a person approves
Reports on traffic and vanity metricsWeekly reports on pipeline
SEO alone, and hopeSEO, GEO and AEO run as one programme
Email, CRM and site in separate silosEmail logic, CRM and site built together
More output means more headcountOutput scales without more headcount
Campaigns that start and stopAn always-on system that keeps improving
How I work
Four steps from audit to a system that runs.
01
Audit
Map your ICPs, funnel, content and data. Find where pipeline leaks.
02
Build the system
Design the content, CRM and reporting architecture around your ICPs.
03
Automate with AI
Build AI workflows around the system so output scales without more headcount.
See it in practice ↓04
Measure and iterate
Report weekly on pipeline, not vanity metrics, and improve what moves it.
Step 03, in practice
One piece of content: AI does the legwork, a person decides.
AI handles research, first drafts and publishing. I own the brief, the review and the numbers. Nothing goes live without a human review.
- Research (AI): Maps the audience, the keywords and the questions buyers ask AI search, so every piece starts from real demand. Output: Ranked questions.
- Brief (me): I set the angle, the outline and the proof to use, drawing on what I know about the buyer and the product. Output: One clear angle.
- Draft (AI): Writes a first version from my brief, in the brand voice, with structure, sources and links already in place. Output: Draft with sources.
- Review (me): I edit every line, check the facts and the tone, and approve it. Nothing goes live without this step. Output: Approved, or sent back.
- Publish (AI): Formats the piece, adds metadata and internal links, and sends it to the site and the channels. Output: Live on every channel.
- Measure (me): I read the weekly numbers on traffic and pipeline, then decide what to change in the next round. Output: The next round.
- 01
Research
Maps the audience, the keywords and the questions buyers ask AI search, so every piece starts from real demand.
OutputRanked questionsAI - 02
Brief
I set the angle, the outline and the proof to use, drawing on what I know about the buyer and the product.
OutputOne clear angle - 03
Draft
Writes a first version from my brief, in the brand voice, with structure, sources and links already in place.
OutputDraft with sourcesAI - 04Review gate
Review
I edit every line, check the facts and the tone, and approve it. Nothing goes live without this step.
OutputApproved, or sent back - 05
Publish
Formats the piece, adds metadata and internal links, and sends it to the site and the channels.
OutputLive on every channelAI - 06
Measure
I read the weekly numbers on traffic and pipeline, then decide what to change in the next round.
OutputThe next round
Case studies
Problem, system, result.
I don't ship things that are only beautiful. I ship things that move numbers.
AI B2B SaaS Startup / NYC
A fast-growing tech company that needed visitors to turn into demos.
+50%
Increase in returning visitors
+750%Increase in MQLs
+50%Organic traffic growth
+280%Increase in email web traffic
AI B2B SaaS Scaleup / Helsinki
An AI company that needed search engines and AI assistants to take it seriously.
+32%
domain authority (in just 3 months)
Sayduck
A complete website rebuild for a self-serve push, from the first design to the last animation, designed, built and written by me.
UX and UI design, Web development, Copywriting
Sayduck
A small team spread across too many industries, narrowed to the few that converted and stayed, then proven with A/B tests.
+15%
conversion lift
See all case studies, including interactive tools and websites
Want results like these for your company?
Check the next right step for you.
Blog
Notes on building marketing that runs on AI.
Short, practical pieces on content, SEO/GEO and marketing systems.
Blog
Marketing Engineer: What It Is and When You Need One
6 November 2026 · 6 min
A marketing engineer builds the systems behind your marketing. What they do, how they differ from a marketer, and how small B2B teams can get one.
Blog
Does Brand Matter More in B2B Now That AI Is Doing the Research?
4 November 2026 · 5 min
AI assistants shape B2B shortlists before sales ever hears about a deal. Here is what that means for brand, content and measurement, in plain language.
Blog
Why ChatGPT traffic shows up as Direct
2 November 2026 · 6 min
ChatGPT referral traffic can be misclassified as direct visits when UTM tags go missing. Here is how to spot it, confirm it, and report AI traffic honestly.
About
A marketer who builds the machine, not just the campaigns.
I'm Gerda, a freelance marketer based in Finland. For 8+ years, I have worked in SaaS, tech and cybersecurity, building content, SEO/GEO, CRM and reporting systems.
Today I build those systems to run on AI, so output scales while the team stays small.
I am extremely data- and content-driven, with a strong belief that inbound marketing is the best way for SMEs and startups to scale sustainably.
Questions
Questions people ask before booking a call.
What is AI-native marketing?
AI-native marketing is marketing built around AI from day one, not a chatbot added on top. AI does the research, first drafts and reporting. I do the strategy and review everything before it goes live. You get more output, tied to the pipeline instead of busywork.
What is the difference between SEO, GEO and AEO?
SEO (search engine optimisation) gets you found in Google. GEO (generative engine optimisation) and AEO (answer engine optimisation) get you named in AI answers from ChatGPT, Gemini and Perplexity, and they do overlap a lot with some unique nuances. I run all three in my services.
How do I get my company mentioned by ChatGPT and other AI assistants?
Be easy to understand and easy to trust. Nobody can guarantee a mention, but these first five steps raise your odds: 1. Say plainly what you do and who it is for. 2. Answer your buyers' real questions in short paragraphs. 3. Add structured data and let AI crawlers in. 4. Get mentioned on sites AI already trusts. 5. Check monthly which questions name you, then fix the gaps.
Is SEO still worth it now that people search with AI?
Yes. SEO is the foundation of AI visibility. AI answers draw on the same things that make you rank: pages crawlers can read, content that answers the question, and signs people trust you. Google says its AI features are actually built on its core ranking systems. GEO and AEO sit on top.
Does AI-written content hurt rankings?
No, not by itself. Google rewards helpful content, however it is made. Thin, AI-slop content published with nobody checking it is what hurts. I don't just tell AI to produce a blog. I build AI agents that research, structure, write in a set tone, review their own drafts and fact-check themselves. Then I step in, check the facts, add real experience and approve every piece before it goes live.
Should a B2B company hire a freelancer or an agency for marketing?
Hire a freelancer for senior work, one person who knows your account and no agency overhead. Hire an agency if you need a big multi-channel team all at once. I am a freelance B2B marketer in Finland with 8+ years in SaaS, tech and cybersecurity. AI workflows let me cover content, SEO/GEO, CRM and automation that usually take several specialists.
How do you measure marketing results?
By pipeline, not activity. I track qualified leads, meetings booked, opportunities and revenue in your CRM. Traffic, rankings and AI mentions are early signals, not the goal. You get a short monthly report: what moved pipeline, what did not, and what changes next.
How do we get started, and how much does it cost?
Book a 30-minute discovery call, no commitment: BOOKING LINK. Tell me your goals and what is already in place, and I will suggest a first step, often an audit of your search, AI visibility and content.